As a “PR person”, this one is very close to my heart…
Moss Kendrix was a public relations pioneer who left a lasting legacy and a major imprint on the way African Americans are portrayed through the power of advertising.
During his lifetime, he designed countless public relations and advertising campaigns that promoted African-American visibility for news organizations, entertainers, and corporate clients including Carnation, the Ford Motor Company, and the Coca-Cola company.
He educated his corporate clients about the buying power of the African-American consumer, and helped to make America realize that African-Americans were more complex than the derogatory images depicted in the advertising of the past.
Additional links…
http://www.prmuseum.com/kendrix/moss1.html